Amnesty asks EU to block Google-Fitbit deal over human rights risks

November 28 2020

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 Amnesty International has asked the European Union (EU) competition regulator to block Google's $2.1 billion acquisition of wearable maker Fitbit citing human rights risks.

In a strongly-worded letter, the human rights NGO said that Google is "incentivised to merge and aggregate data across its different platforms" as a consequence of its surveillance-based business model.

"The Commission must ensure that the merger does not proceed unless the two business enterprises can demonstrate that they have taken adequate account of the human rights risks and implemented strong and meaningful safeguards that prevent and mitigate these risks in the future," Amnesty said.

For Google, the Fitbit acquisition gives it a toe into the now growing wearable market. This also arms the search engine giant with better capabilities in terms of user experience and software, as well as rich data troves. The deal is being largely seen as the evolution of Google's Wear OS.

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  • IANS