Car company Nissan Motor India on Thursday announced the launch of its campaign #HaveYouClickedToday. No, it is not about clicking a selfie but clicking the seat belt, more particularly the rear seat belts in a vehicle.
In a statement, Nissan Motor India said: "Currently, India is considered as the global road accident capital clocking 17 deaths and 53 crashes every hour. Through this new initiative, Nissan aims to raise awareness and advocate the use of rear seat belts."
In partnership with SaveLIFE Foundation, Nissan India has commissioned India's first survey on rear seat belts with a special focus on children.
Nissan India is partnering with SHARP for an extensive school outreach programme reaching out to over 200,000 students in 240 schools in 12 schools across the country in the first phase.