Actor Gunjan Utreja will host "Bubble Baat", a digital talk show set in a bathroom.
"We all develop special relationship with our bathrooms. A bathroom has always been the first place where an artiste starts to sing or act. It's your real world away from lights, glamour and paparazzi," the show's creator Ritika Bajaj said in a statement to IANS.
"This is the place where you are yourself sitting on the thinking pot. So what better place to have 'unguarded, unabashed and unadulterated conversations'," she added.
The show will feature a mix of celebrity interviews, impromptu gags and musical performances.
"I am excited to host a show for the web. Digital is the future and I am glad that I have teamed up with a phenomenal creative team - Indian Storyteller to create a very unique show," said Gunjan, former host of "The Voice".
Episode one of the show will feature singer Benny Dayal. It will stream on Indian Storyteller's YouTube channel on August 10.