Anil Dhirubai Ambani-led Reliance Entertainments OTT platform Chillx has partnered with the app Xender for content distribution.
Chillx offers a wide range of digital entertainment videos, short films, premium on-demand movie content and games.
Through this tie-up, Xender users will now have easy access to a vast array of entertainment options. Users can get customized content offering through preference setting.
"Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content," Peter Jiang, Global CEO of Xender, said in a statement.
"Reliance Entertainment was our number one choice for partner in India. So we are delighted that Chillx will distribute and programme. It's multilingual short format digital videos on Xender. We look forward to working together with the Chillx team for mutual benefit," Jiang added.
This distribution partnership with Chillx offers entertainment to Xender customers free of cost.
Vijay Singh, CEO - Funongo Media and Entertainment LLP, said: "During the trial run with Xender, we saw an average increase in watch time by almost 25 per cent. Chillx is excited to be part of this distribution tie-up and bring great content will with regional relevance to Xender's subscribers in India."