Celebrity chef-restaurateur Kunal Kapur is set to front ads of US-based fruit company Stemilt Growers.
IG International, a fresh fruit importer, has roped in the chef as brand ambassador for a year in order to generate awareness amongst people regarding the fresh fruits of Stemilt, Washington's tree fruit company.
Kapur said in a statement: "Fruits are a staple in my diet and I look forward to spreading awareness around their health benefits. Stemilt as a brand is known for its high-quality and great-tasting produce and as a chef nothing delights you more than superlative and fresh ingredients."
Currently, IG imports different varieties of apples, pears and cherries from Stemilt.
IG International's spokesperson Tarun Arora said: "With his (Kapur) innovations in cuisine, creative combination of ingredients, and popularity on national and international food-focused shows, Kunal has been able to win the hearts of many food lovers.
"This clubbed with his unsurpassed knowledge on healthy foods makes him an ideal choice to represent Stemilt and popularize the rich benefits its produce offers."
IG International imports 31 varieties of fruits across 22 countries and uses its distribution network to cater to a pan-India market in cities like Mumbai, Bengaluru, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Hyderabad, Lucknow, Kolkata, Kochi, Patna and Nagpur.