BMW 1 Series Discontinued In India

August 25 2017

Is The Company Contemplating The 1 Series Sedan For Us? We Sure Hope So!

The BMW 1 Series is dead in India. If you are eyeing to buy one, you might be able to crack a good deal for one in the leftover inventory. Why did BMW India take this step? Well, it was one simple decision based one simple fact - it did not sell well. Over its 4 years of existence on our shores, which included a mid-life update in 2015, it failed to capture the imagination of any kind of buyer.

Two - it was never the best looking car in its segment. That's where Mercedes-Benz cashed in on its gorgeous hatchback, the A-Class. Even when BMW introduced the mid-life update of the 1 Series, it wasn't marketed enough to gain the attention of its audience. Eventually, the 1 Series found itself in no man's land as enthusiasts drifted away from its initial impression and were more willing to go the extra mile to get the 3 Series instead.

The thing is, BMW launched the sedan avatar of the 1 Series in our neighbouring country, China, earlier this year. That, on paper at least, makes a lot more sense for India too. Like the Audi A3 sedan in India is based on the Audi A3 hatchback in Europe, the 1 Series sedan could very well be BMW’s answer to Audi’s entry-level sedan. Is the company contemplating that? We sure hope so!

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