Bajaj Auto announces global tie-up with Triumph Motorcycles

August 09 2017

Two and three-wheeler major Bajaj Auto on Tuesday announced a global partnership with Britain's Triumph Motorcycles to build new mid-capacity motorcycles.

"The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies," Bajaj Auto informed in a filing to the BSE.

The company said through the partnership, it will gain access to the Triumph brand and its motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.

"We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution," the company said.

"We will provide further details in due course," it added.

  • Source
  • IANS